Portfolio

Our client needs a corporate identity.

Start-up human resources consulting and services firm; specializing in helping companies maintain core functions while making organizational changes

Our client needs:

Logo/corporate identity-symbolic, effective, beautiful

• Show stability AND change, progress
• Flexible; accommodate web site use, possible varied future services

Our Solution:

Logo/corporate identity applied to business cards, letterhead

• Combine text and original art to create timeless logo, communicate company concept
• Use "Core" to anchor striking art, create strong symbol, solid feel
• Use "Pursuit" and other visual elements to depict change, progress, momentum
• Make color, position work to create spaces for information
• Color, sizing choices give stability, subtle sense of longevity, security