Once your site visitor is over the 3-second hurdle, you face the 10-second recognition hurdle.
At this point, site visitors are asking themselves: Does this site actually have what I’m looking for?
Good web site design makes it easy for site visitors to find what they are looking for. You have about 10 seconds to give your site visitor some confidence that your site has what they’re looking for.
Learn more about hurdle #2. . .designing a site that helps visitors recognize what they're looking for.