Web Site Conversion

Turning Visitors into Customers

Serving the San Jose Area, Silicon Valley, & the Monterey Peninsula from Morgan Hill, CA

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Web Site Landing Pages

Convert more site visitors into customers Testimonials

What is a “Landing Page”?

Any page on a web site where a visitor first lands is a landing page.

Many web site owners hope that new site visitors will arrive on the home page. They want everyone to come in through “the front door.”

Do you really want everyone to land on your home page?

Home Page = Landing Page = Problems

When you're going after web site results, having everyone land on your home page can cause problems.

What are these?

• Everyone who arrives—no matter what they are looking for—sees the same page.
• If your businesses offers several different products or services, your home page may be complex.
• Visitors who arrive with very specific expectations about what they are going to find, may leave immediately.

The bottom line is this: If you're trying to get new site visitors over hurdle #1 and hurdle #2, then bringing everyone through the same door and onto the same page may be working against you.

Special Landing Pages

Think about it!

To get site visitors to recognize quickly what they are looking for . . .

. . . have a special page devoted to what they are looking for?

Let's look at some examples where this approach would make sense:

• You run an ad in your local newspaper. Instead of including your standard web site address which takes everyone to your home page, direct them to your special landing page for the product or service you're advertising.
• You run a pay-per-click ad on Google, or Yahoo, for one of your products. Instead of directing everyone to come to your home page, you direct them to your special landing page for that product.

Special landing pages make it easy to welcome new site visitors with targeted text and images. They make it much easier to get site visitors over hurdle #1 and hurdle #2.

This is e xactly what you need to get their attention and move them toward the action results you're looking for.

Don't Miss Out on This Advantage

Do you already have a web site?

Consider upgrading it by letting Feely & Associates add a targeted landing page to it.

It's a way to . . .

• see the results you can get
• hold down costs
• and, get results sooner

Why continue to wait and hope for web success? Give me a call and let's talk about your web site and about your web site needs?

Contact me now, Ted Feely, at 408-733-4290. Or, send an email.

Looking for a web traffic conversion professional you can trust?

My name is Ted Feely. Why don't you give me a call (408-733-4290) or send an email. Being a trusted vendor to my customers is my second highest business value.

Being "skilled and knowledgeable" is my highest business value.